Lisa’s App of the Week: Rev | Mercy Tech

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By Lisa Heay, Director of Industrial Operations at Heinz Advertising

Our Consumer Companies workforce not too long ago met for a demo with Rev. What an amazing platform, and one which addresses an pressing want in demand technology and prospecting.

Rev focuses on offering a greater channeling, in high quality Y quantity. In brief, Rev solutions the query, “Who ought to we be speaking to?”

You might have a listing of goal accounts or a super buyer profile created, however nonetheless questioning the place to begin? Which of those accounts is an efficient wager?

Rev may help you prioritize your present checklist of objectives, or discover a wholly new set you by no means thought to pursue. Not solely that, they carry to mild these accounts which can be match and prepared for gross sales. They feed the funnel with high-precision matches to get your funnel working even higher.

Why is that this necessary?

Whenever you work together with the mistaken prospects. Each step that follows is in useless.

~40% of analysis and output time is wasted. 50-80% of 5-star alternatives are missed and as much as 66% of leads are a poor match and clog the funnel.

That is the place Rev is available in.

They deal with measuring and understanding a goal prospect’s propensity to interact, by

  • construct correct concentrating on together with your aiCP (synthetic intelligence buyer profile);
  • use that aiCP to create goal account lists and better of all;
  • suits into your present processes.

As an alternative of counting on perceived similarities between your finest clients, “AICPs provide a extra correct, environment friendly, and complete option to goal demand technology campaigns than ever earlier than.”

key capabilities

Rev’s key capabilities embrace the next:

  • Kind and rating goal lists and incoming leads
  • Prioritize audiences and counsel the precise engagement technique
  • Identifies 50-80% of extra internet new targets
  • Spotlight what your clients and prospects have in frequent
  • Integrates together with your present advertising and gross sales automation programs like SFDC, Outreach, and ZoomInfo
  • Supplies filtering choices for roles and job titles.
  • Monitor contact engagement standing

What makes them totally different? exegraphic

Many corporations deal with firmographic information when defining their perfect buyer profile, reminiscent of business, firm dimension, location. However Rev is totally different.

They can get what they name exegraphs: how a enterprise is run and operated. Consider it as psychographics from an account’s perspective. Are they early adopters of latest applied sciences or late adopters? Do they use the cloud? Are they centered on B2B or B2C? Are they threat averse? The checklist goes on.

Rev has over 500 information factors to measure, plus how they will distinguish between an excellent prospect and a foul one.

Rev information is acquired by varied sources:

  1. On-line: extraction of firm summaries, LinkedIn, worker particulars, and so forth.
  2. property information
  3. Contracted information sources reminiscent of Dun & Bradstreet

However the true profit is its capability to tie all this collectively to find out how corporations run and purchase.


Getting began with Rev is straightforward. As a buyer, you’d have a devoted CSM that will help you alongside the best way. It solely takes a couple of minutes to construct your first aiCP primarily based on an preliminary checklist of your high 10-20 perfect clients, and some days to develop customized lenses primarily based on the highest 5-6 exographics. AI will then examine the aiCP towards Rev.

Rev even integrates together with your CRM (Salesforce, HubSpot, Dynamics (or any CRM that may settle for CSV enter)) to point out patterns in closed/received offers, perceive accuracy and tendencies inside your pipeline by alternative standing, and so forth.

After you have your checklist, your workforce shall be primed for higher messaging and outbound efforts and can be capable to pursue these accounts extra successfully. The highest accounts may get the 1:1 communication, and the others that won’t hit the goal however are nonetheless priceless may take part in a 1:Many outreach marketing campaign.

For extra info

To be taught extra about their options, go to

Additionally, try a current episode of Gross sales Pipeline Radio titled “Leveraging AI to Discover Your Finest Prospects,” the place Matt Heinz interviewed Rev CEO Jonathan Spier.

Lisa’s App of the Week: Rev first appeared on Heinz Advertising.

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Lisa’s App of the Week: Rev

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